bg Plovdiv

Former Cinema Excelsior

- Knyaz Alexander I Street 24 -
The current commercial building was built on the site of the former hotel, which was owned by Alexandra Stancheva, who was part of a wealthy family. In 1896, the famous Italian merchant , at that time director of the Tobacco Cartel in Plovdiv, was asked to construct the first building in Bulgaria built specifically as a cinema, which was given the name Excelsior. He sent the metropolitan architect Alexander Stavrev to France at his own expense with the goal of seeing what the most modern European cinemas look like and taking notes on different buildings. After returning to his homeland, Stavrev immediately rolled up his sleeves and got to work.

The construction was finally completed in 1908 and housed a beautiful cinema hall with about 400 seats and more than 200 seats on the balcony plus five large boxes. Under the screen, there is an orchestra pit in which the sounding orchestras for silent cinema screenings are located.
The project of Carlo Vaccaro
During the , Carlo Vaccaro was forced to leave the city and return to Italy but he returned to Plovdiv in 1919 once the war was over. He decided to embark on another business, but he ran into a scammer who completely ruined him and thus led to the inevitable. On March 6, 1923, he was forced to sell the cinema and sold it to Adamov and Katsarov, who continued to maintain its glorious glory. In June 1929, the installation of talking film equipment began for the first time in Plovdiv. In 1933, the world-famous German actress was here, performing a Bulgarian folk song in front of a crowded movie theater.

Subsequently, the Plovdiv legend slowly lost its luster and became the Hristo Botev cinema, it was resold several times and changed its purpose to a gambling house. During the excavation work at the beginning of the 21st century, when the building already changed into a shopping center, the builders discovered a part of the of Philippopolis, which can be visited by the visitors of the building.
An old photo from 1933 showing the building with loads of advertising expressions
The symmetrical building, which is built in the styles of Neo-Baroque and Rococo, contains a total of three dormers. The biggest of them all is embellished with , two , and a richly decorated that contains the Cyrillic letters А.Г.С. (A.G.S.), which is surrounded by foliage. The dormer also contains an motif, which repeats itself between the two strips of , which are all located underneath the roof .

Another egg-and-dart motif is used in the two broken pointed that feature a decorative vase in their broken part. The windows underneath these pediments are flanked by , which are crowned by a Composite . The other three windows are flanked by round-shaped pilasters, which are crowned by an Ionic capital. The and above these same windows are beautifully decorated with all sorts of floral ornamentation, including . The that are placed underneath the second floor windows either contain seven or fifteen . The two wide stone block columns that can be seen in between some of the windows feature two different styled cartouches, of which the upper one is in the obvious style of Rococo.
Part of the Roman Stadium of Philippopolis underneath the building