Asenovgrad, previously known as Stanimaka, is a town in central southern Bulgaria, part of Plovdiv Province. It is the largest town in Bulgaria that is not a province center. It was renamed in 1934 after the 13th-century Tsar Ivan Asen II. Asenovgrad was founded by the Thracians as Stenímachos around 300–400 BC. In 72 BC the city was captured by the troops of the Roman Empire as part of the Roman expansion towards the Black Sea. After a long period of peace, the town was destroyed by the Goths in 251 but rebuilt later. In 395 the Roman Empire was divided into two parts and the city fell under Byzantine Empire control. Afterwards, the Slavic tribes flooded the region and became the majority of the population.

A well-known landmark in the city of Asenovgrad is the Asen‘s Fortress, which is located in the southern part of the city. Despite this beautiful landmark, the city also houses a lot of churches, among which are the Ribnata Church, the Saint George Church, and Saint Nicholas the Wonderworker Church.