Nova Zagora is a town located in the southeastern plains of Bulgaria and in the northern part of the Thracian Plain, in Sliven Province. The first traces of life in the region date back thousands of years. Many archeological sites are located in the region, showing settlements dating back to the Stone Age and the Stone-Copper Age.

The city is the home of the House of Crafts, the Nova Zagora Historical Museum, the Rusi Karabiberov Art Gallery, and the House Museum of Petko Enev. In addition, the city also houses several churches, including the Dormition of the Theotokos Church and Saint Petka Church.