Palić, also known by the Hungarian, Palics, is a town located in the city of Subotica, North Bačka District, autonomous province of Vojvodina, Serbia. Many visitors come to Palić every year because of the Palić lake and spa. The first spa initiatives came at the end of the 18th century. Until then, people used the lake to feed and bathe their livestock, bleach linen, and wash clothes, as well as for bathing and refreshment.

Palić and adjacent Subotica have the most buildings built in the Hungarian Secession style, a distinct variant of Art Nouveau. The Hungarian Secession style was operational between the 1890s and the First World War. Its designs combined Art Nouveau vegetal ornaments and symbolic figures with traditional Hungarian motifs. It found its architectural expression in Palić in the works of Marcell Komor, and Dezső Jakab.